The daily newspaper has been a source of information inside our most of our lives for many years. However with the rise of the web as a source for news and information, this established institution was headed for extinction a few years ago. But, recently there has been resurgence in ad revenues that the UK’s top advertisers are directing towards display advertising. Consequently, newspapers are seeing resurgence as a practical marketing tool for many segments of the retail market. This reinvention of a market already regarded as being mature has surprised many forecasters who didn’t anticipate the growth potential.
NMA tracks growth trend
According to the Newspaper Marketing Agency (NMA) in June 2010, 16.4 percent of the most effective 100 advertisers display ad expenses were directed towards newspaper display advertising. pool result This can be a sizable increase from 13.1 percent in 2003. The recent gains are in part as a result of realization by many advertisers that newspapers still have a sizable audience. Based on NMA, 83% of adults in the UK read a newspaper on a regular basis this translates to over 30 million readers a week.
Newspapers make unexpected gains with non-traditional advertisers
Mature markets are regions of the economy by which no significant growth can be anticipated in its future. Newspapers are normally considered to be always a mature market mainly because recently the trend in new ad spending has been intended for newer media outlets, specifically the internet. But recently newspapers have been in a position to court traditional advertisers to invest some of these display ad expenses in publications display ads. Retail advertisers constitute the greatest share of the display advertising category. Among the greatest retailers in the most effective 100 of advertiser investors are some non-traditional display ad advertisers companies. Including Anheuser Busch, Cadbury, McDonalds, Unilever, Nestlé, Procter & Gamble and Mars UK. The newest trend has been for these retailers to utilize print advertising to accomplish more than simply publish price ads but to really advertise the brand.
Experts revise predictions
This surge in newspaper revenues has caused many forecasters to revise their recovery predictions for UK newspapers; apparently a discounted for advertising has increased the demand considerably. Other factors which will make newspaper display advertising a stylish marketing tool for advertisers include: