Company logo might appear a really hassle free profession to the outsiders. They feel that logo designers only work with a few fonts, colors and form factors. There is little trouble, right? After all, they don’t design 10-20 website pages for an individual website like the web site designers! Unlike popular belief, logo designers face their very own share of troubles inside their job. From copyright issues to technical difficulty to handling client’s demand, every logo designer faces these challenges everyday. Here really are a few major design issues which can be tough to deal with, if you don’t take proper precaution.
Lack of software knowledge- A good designer must have enough knowledge to work with different design software. Generally, every designer has his own favorite software on which he works regularly and feels most comfortable to use. But the issue arises when the client mentions particular software he wants the designer to use. He may ask the designer to style an emblem on Adobe Illustrator and if the designer is not more comfortable with Illustrator he then will miss the project. To fulfill the client’s requirements, you ought to be experienced in all the favorite design software. If you don’t have the information and want to focus on every other software, then ensure that your file is suitable for the program that client likes.
Some clients are tough to handle- Some clients have their very own idea about how their logo should look. Then don’t just give the designer a basic idea about what he wants, rather he forces the designer to style the logo exactly the way he wishes it to be. You can have no freedom to exhibit your own personal creativity because of the strict rules the client will impose on you. To prevent such conditions, tell the client the way you work in a design project and what the client’s responsibility is. If you show him the limits, he could keep intruding in your work and disturb the creative process.
Don’t produce a communication gap- Some clients feel that because they have hired an expert logo designer, he thiet ke logo has nothing to contribute in the project. Some designers also feel that initial brief from the client concerning the project is enough. They show the logo to the client once it’s completed. But, that’s not the best means of a successful design project. If the client is shy, you should take the responsibility to keep in touch with him at a typical basis. Ask him for feedback and make any changes he requests. This will make the customer happy. He’ll know that his work is progressing steadily. As a designer you may also have an obvious idea what the client likes and dislikes. You certainly can do the necessary changes at the sooner stage to help make the logo successful without facing any criticism.
Copyright issues- You must have seen some small companies’ logo resemble famous logo of big brands. Sometimes the logo designers copy other company’s logo blatantly and sometimes unknowingly they get influenced by some elements of a famous logo. Once you create an identical logo, it’s certainly a crime. But if you unknowingly or unintentionally infringe an emblem copyright, it’s a sincere mistake, not stealing. However, because of the strict copyright laws and huge fines, you should always be careful about the weather you use within your design project. Before you select font, color and shape for the design, research on the net to know if every other company has copyright to utilize them or not. If the fonts and shapes are freely available, you should use them in your logo design.